- Inhalt:
- Effective chief marketing officers (CMOs) help to cultivate a marketing culture where team members are inspired, engaged, and motivated to participate in company programs. In this course, Deirdre Breakenridge lays out how CMOs can create a vibrant culture of marketing at their organizations. Deirdre explains how to audit your existing culture and create goals, a vision, and a mission to align all groups. She also shares how to identify leaders that can champion your new marketing culture, as well as how to measure the progress of your marketing culture shift.
Titelinformationen
Titel: CMO Foundations: Creating a Marketing Culture
Autor*in: Breakenridge, Deirdre
Verlag: LinkedIn
Kategorie: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
3871
Exemplare
3871
Verfügbar
0
Vormerker
Max. Ausleihdauer: 180 Tage