- Contents:
- White papers were originally produced by governments, but now serve a vital purpose in marketing departments worldwide. A white paper is a deep dive into a concept, initiative, or product, designed to educate and persuade by framing issues in a clear way. In this course, corporate communications pro Tom Geller leads you through the format, purposes, and uses of white papers; helps you define what you want your paper to be; and then helps you make it a reality. You''ll finish this course with information about where white papers fit in the greater business ecosystem-and how to make your paper the best it can be.
Title Information
Title: Writing White Papers
Person: Geller, Tom
Publisher : LinkedIn
Category: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
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Loan period: 180 days