e-Ausleihe. Brand Leadership: Building Brand and Culture

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Brand Leadership: Building Brand and Culture

Brand Leadership: Building Brand and Culture

Person: Yohn, Denise

Year: 2021

Available

Contents:
Why is it critical to align your external brand identity and internal organizational culture for brand leadership? How can you avoid common brand- and culture-building mistakes? How do you cultivate employee brand engagement? In this course, bestselling author and keynote speaker Denise Lee Yohn answers these questions and more. Denise introduces brand-culture fusion and discusses how organizations of all types and sizes create competitive advantage and future-proof their businesses with it. She explains how to build an organizational culture, then shows how to achieve brand-culture fusion through an overarching purpose and core values, organizational design and operational processes, culture-changing employee experiences, and more. Denise concludes by covering the requirements for success in brand leadership and integrating and aligning brand and culture to achieve brand leadership.

Title: Brand Leadership: Building Brand and Culture

Person: Yohn, Denise

Publisher : LinkedIn

Category: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse

3042 Copies
3042 Available
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Loan period: 180 days