- Contents:
- Aligning your company's marketing with a good cause can both bolster your company's reputation and help to make the world a better place. In this course, join Drew Boyd as he shows chief marketing officers and senior marketers how to implement and test different communication styles, and how to get a cause marketing program working at their organization. Drew covers picking a cause and nonprofit or other organization to partner with; leveraging multiple external and internal channels to promote a cause; and creating the right digital platforms for customers to share their experiences. He also explains how to measure your cause marketing results.
Title Information
Title: Marketing for Social Change
Person: Boyd, Drew
Publisher : LinkedIn
Category: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
3303
Copies
3303
Available
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Reserved items
Loan period: 180 days