- Contents:
- In most organizations, the responsibility for innovating products and services falls to the CMO. But innovation isn't a one-person job. The key is to create a culture of innovation and drive it throughout the company. In this course, marketing and innovation leader Drew Boyd explains how to drive innovation in an organization through training and motivation, process improvement, and internal auditing. Learn how to hire the right people, and continually improve and reward them. Find out how to use current processes and make them more innovative. Finally, discover how to overcome resistance and measure results.
Title Information
Title: CMO Foundations: Driving Innovation
Person: Boyd, Drew
Publisher : LinkedIn
Category: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
3691
Copies
3691
Available
0
Reserved items
Loan period: 180 days