- Contents:
- Your audience's priorities, values, and lives have changed dramatically since the start of the pandemic. Now, the way your organization communicates with these individuals must change to meet the moment. In this course, learn how to message customers, prospective employees, and the press with renewed purpose and intention. Instructor Andrea Holland explains how to roll out messaging that meets your customers where they are emotionally. She shares how to craft job postings that clearly communicate your organization's remote-work policies, as well as what you're doing to keep employees safe and happy. Plus, learn what to focus on when speaking to the media, how to develop your social media strategy as the world reopens, and how to sensitively approach the topic of conferences and seminars.
Title Information
Title: Marketing: Messaging with Purpose
Person: Holland, Andrea
Publisher : LinkedIn
Category: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
3680
Copies
3680
Available
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Reserved items
Loan period: 180 days