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What do you offer your audience that no one else can? Defining your unique competitive advantage not ...

Contrary to popular belief, your business should have plenty of competitors. Thriving competition sh ...

Making money is the very reason your business exists-but entrepreneurs often don't pay enough attent ...

Who are you selling to? Success depends on a focused and detailed definition of your core audience.  ...

Marketing objectives are the culmination of all of your marketing activities. But you must set concr ...

Revenue forecasting is a form of predicting the future-which makes it intimidating and may be why so ...

Pricing can determine whether your business succeeds or fails. This course reveals a proven methodol ...

Your market's growth rate is out of your hands-but how you position your business to capitalize on i ...

What problem does your company solve for customers? Your answer is the reason your business exists.  ...

To determine the size of your potential market, tighten the focus until you have a clear and specifi ...