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Breakenridge, Deirdre

Create a Go-to-Market Plan

When you launch a new product or enter a new market, it's crucial to have both a roadmap that sets y ...

Im Bestand seit: 10.05.2021

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Breakenridge, Deirdre

Marketing Ethics

Integrity is often a brand's biggest asset. To earn the trust of customers, marketers have to put et ...

Im Bestand seit: 10.05.2021

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Breakenridge, Deirdre

Marketing Foundations: Competitive Market Analysis

By compiling a competitive analysis, you gain insight into your competitors to identify your own adv ...

Im Bestand seit: 10.05.2021

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Breakenridge, Deirdre

Marketing Communications

In today's media landscape, consumers decide how and when they want to receive information. As a res ...

Im Bestand seit: 10.05.2021

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Breakenridge, Deirdre

Public Relations Foundations

Public relations (PR) is critical to any business that wants to create media exposure, sway consumer ...

Im Bestand seit: 10.05.2021

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Breakenridge, Deirdre

Handling an Unruly Audience

Learn how to create a better rapport with your audience and handle negative interactions with unruly ...

Im Bestand seit: 10.05.2021

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Breakenridge, Deirdre

CMO Foundations: Creating a Marketing Culture

Effective chief marketing officers (CMOs) help to cultivate a marketing culture where team members a ...

Im Bestand seit: 10.05.2021

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Breakenridge, Deirdre

Public Relations Foundations: Media Training

With traditional media outlets, 24-hour news sites, Twitter, and Facebook all competing for attentio ...

Im Bestand seit: 10.05.2021

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